Diane Paoletta, CPA, MBAChief Marketing Officer
685 Third Avenue
New York, NY 10017
Diane Paoletta, CPA, MBA, is the Chief Marketing Officer at Marks Paneth LLP. To this role, she brings more than 25 years of experience in marketing strategy, planning and business development. She has helped numerous companies achieve business goals with innovative marketing programs that achieve measurable success. Ms. Paoletta’s experience spans a wide range of industries and company sizes – from the Fortune 500 to entrepreneurial, privately-held firms.
As Chief Marketing Officer, Ms. Paoletta is responsible for building the marketing and business development culture at Marks Paneth. She oversees the firm’s brand strategy, marketing, communications and business development efforts. She directs corporate communications across all office locations and advises business leaders on marketing strategies that position the firm for growth in key market segments.
Ms. Paoletta was named a “Notable in Marketing and PR” in Crain’s New York Business (2021), and leads a class on networking essentials at Marks Paneth. She has been published in several industry trade journals and was a co-contributor to Bulls Eye! The Ultimate How-to Marketing & Sales Guide for CPAs. Her volunteer activity has included supporting the National Association of Women Business Owners’ (NAWBO) New York Chapter with fundraising and educational efforts and serving as a mentor to female professionals at the BizJournal’s Mentoring Monday program.
Prior to joining the firm, Ms. Paoletta served as a marketing leader at multiple accounting firms, including a top ten national provider and a top 50 regional firm. In addition, Ms. Paoletta held progressive marketing roles at several Fortune 500 companies.
State University of New York at Albany
Bachelor of Science
University of Massachusetts
Master of Business Administration
American Institute of Certified Public Accountants (AICPA)
Association for Accounting Marketing (AAM)
Past Co-Chair of Los Angeles Chapter